Lip gloss delivers shine, color and hydration to your lips in a lightweight formula. It can be worn alone for a more natural makeup look or layered on top of your favorite lipstick for added dimension. The versatility of lip gloss in terms of its ability to create great lips for every occasion makes it a makeup artist staple.

To find your perfect lip gloss color, beauty pros recommend choosing one that’s a shade or two darker than your natural lip tone. Not sure where to start? Our virtual try-on tool lets you see how different shades look on you in real time—on your own or with the help of an expert via live video chat!

Lip gloss is hydrating for your lips. IT Cosmetics’ innovative lip glosses smooth the look of lip lines and condition your lips without the sticky feel. Wearing lip gloss can help to hydrate chapped lips.

Yes! Try this trick for creating the look of plumped lips loved by makeup artists and Instagram influencers alike: Line your lips just on the outside of your natural lip line, apply a touch of setting powder to your lips for staying power, then swipe on the gloss. Voila: fuller-looking lips, no filter (or fillers!) required.