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Love IT: Our Best Skincare For Men

More men are investing in their skincare routines than ever before—and we’re not just talking shaving cream. Men’s vanities across the globe have experienced a notable surge in everything from men’s cleansers to men’s anti-aging creams, and there’s zero sign of slowing down. That’s a lot of eye cream.

If your goal is to establish your own men’s skincare routine—or help someone else do so—you’ll first need to understand the distinctive features of men’s skin. Next, you should identify all the individual nuances of your skin (or the person’s skin for whom you’re buying). 

Taking time to do the above will help you create a perfectly tailored men’s skincare routine. We’re walking you through everything below, and are even sharing some of IT Cosmetics best skincare products for men. 

What Makes Men’s Skin Different? 

While men and women do have a lot of skin similarities, there are a few important differences to note. For starters, men’s skin is usually thicker than women’s by about 20%. They also have larger muscles in their face, which can result in deeper wrinkles as they age.

Men also tend to have oily skin, producing up to four times the amount of sebum as compared to women, which can cause their pores to appear larger. But there’s a caveat, here. Despite excreting more sebum, their skin actually tends to run dry. This means they have the unique conundrum of prioritizing oil control while simultaneously hydrating their skin.

All the above are common generalities; men still have skin type nuances.  Some tend to have a drier skin type, others oilier, and some a combination of both. Also, some men’s skin is naturally more sensitive compared to others. It’s important to keep those differences in mind when creating a men’s skincare routine. 

What Should a Men’s Skincare Routine Look Like?

IT Cosmetics has many unisex products that can address a wide range of men’s skincare needs. Whether you’re shopping for yourself or for a male friend, you can feel confident in your purchase because all our products are formulated in partnership with plastic surgeons and dermatologists. 

Step One: Men’s Face Cleanser

A facial cleanser is the first step in both your morning and evening skincare routine. The American Academy of Dermatology recommends washing your face anytime you’ve been sweating as well.I 

IT Cosmetics Confidence in a Cleanser™ is a breakthrough, multi-tasking product that’s approved for all skin types. Because it’s a two-in-one cleanser and serum, it’s an easy way to simplify any man’s skincare routine.

In clinical tests, 100% of people showed improved hydration and said their skin felt completely clean. In the same study, 89% also reported an immediate skin-softening effect, and 83% said their skin looked and felt rejuvenated.*

Step Two: Men’s Toner

As noted above, men tend to produce more sebum, which can also make their pores appear larger. Using a toner can help keep oil at bay while helping to minimize the look of pores.

Try Bye Bye Pores™ Leave-On Solution Pore-Refining Toner, which is formulated with kaolin clay to absorb excess oil. It also contains silk, a moisturizing protein fiber that’s rich in amino acids. Meanwhile, nutrient-dense coconut water nourishes and hydrates so skin looks and feels revitalized. This combination of ingredients helps address oiliness and enlarged pores without causing skin to become dried out.

Step Three: Men’s Moisturizers

While men produce more oil, they still tend to experience drier (dehydrated) skin. For that reason, their skin often requires a lightweight moisturizer product that attracts water and then helps lock it in.

Confidence in a Gel Lotion™ Moisturizer boasts a weightless consistency and absorbs quickly. It's a non-comedogenic gel moisturizer, which means it's water-based versus oil-based. The formulation offers a truly incredible 72 hours of hydration, and the inclusion of ceramides helps lock that moisture in.

If you’re interested in leveling up, consider incorporating an anti-aging moisturizer, as well. A product formulated with retinoids is a great place to start. In fact, studies have found that retinol, a derivative of vitamin A, expedites the cell turnover process. It can also help stimulate collagen production to help keep skin looking youthful.II 

IT Cosmetics Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream boasts an innovative formulation that’s approved for all skin types—even those who have sensitive skin. It’s gentle enough for daily use, and results can be seen in as little as 12 weeks. We recommend using your Gel Lotion in the mornings and your Hello Results retinol cream in the evenings.

Step Four: Men’s Eye Creams

Everyone’s susceptible to wrinkles, but men often deal with deeper lines because of their larger muscles. One of IT Cosmetic’sBye Bye Under Eye Brightening Eye Cream™.This quick-absorbing formula has a blue tint that minimizes the look of dark shadows. At the same time, it soothes puffy eyes and visibly smooths lines. You could even go one step further by layering an undereye concealer on top. 

It’s completely optional, but if you wanted to go one step further you could follow up with Bye Bye Under Eye™ Anti-Aging Concealer. It melts onto skin to conceal dark circles, bags, and any redness for a flawless, wide-awake look. Once blended, it’s undetectable. What’s more, it doubles as skincare, thanks to the inclusion of anti-aging peptides, plumping hyaluronic acid, and hydrolyzed collagen.

Whatever your men’s skincare routine looks like, remember that nurturing your body’s largest organ is an investment in your health and wellbeing. 

*Results observed in a clinical study.


  1. “Face Washing 101.” American Academy of Dermatologists Association.

  1. Siddharth Mukherjee; Abhijit Date; Vandana Patravale; Hans Christian Korting; Alexander Roeder, and Günther Weindl. “Retinoids in the treatment of skin aging: an overview of clinical efficacy and safety.” Clinical Interventions in Aging. 2006, December. 10.2147/ciia.2006.1.4.327

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