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Found! Your Perfect Moisturizer—No Matter Your Skin Concern

Side by side image of two women smiling applying IT Cosmetics face cream

It’s safe to say we’ve all got a skin concern or two. Maybe you’re dealing with a fine line between your brows that seems to get deeper with every passing year, or perhaps it’s a stubborn duo of dark circles distracting from your gorgeous eyes. Fear not: You’ve got a secret weapon on your side—multitasking moisturizers. We’re talking hydrating creams formulated to target specific skin concerns, such as wrinkles, redness, and a dull complexion.

The range of award-winning, scientifically-driven moisturizers at IT Cosmetics has you covered on all the above and more. Below, we’ll help you determine the best type of moisturizer to target your specific skin concern.

The Skin Concern: Premature Aging

It’s a gift to grow older. Still, there are ways to invest in your skin that can help slow down the visible signs of aging. A consistent anti-aging skincare routine that includes daily use of powerful moisturizers can help.

Not only does IT Cosmetics have three game-changing moisturizers to choose from, you can even use them in conjunction with each other. We recommend making Confidence in a Cream™ Hydrating Moisturizer—the #1 anti-aging facial moisturizer in America*—your go-to. This does-it-all hero is packed with skin-loving ingredients that deliver 7 anti-aging skincare benefits in one cream, including reducing the look of fine lines and wrinkles and visibly improving tone, texture, and firmness.

You can apply it both day and night, or you can swap in Confidence in Your Beauty Sleep™ Night Cream in the evening. This moisturizer for aging skin works the night shift via our Rest & Restore Technology, which helps visibly improve 5 of the top signs of aging skin: fine lines and wrinkles, dryness, dullness, and loss of firmness. (Bonus: it smells like you’re resting in a field of lavender.)

One reviewer was so excited about Confidence in Your Beauty Sleep that she took the time to write, “This is the best night cream I have ever used! I am 61 years old and my skin looks and feels better than when I was in my 40’s. I have always used the same moisturizer for day and night (I've tried many brands), but Confidence in Your Beauty Sleep has made amazing changes to my skin. It is so soft, smooth, and wrinkle-free!”

The above two products are clearly well-loved, but we’ve got one more for you to consider: our Bye Bye Lines Hyaluronic Acid Serum. This potent serum is formulated with 1.5% hyaluronic acid to help visibly plump and smooth fine lines, plus peptide and vitamin B5 to support supple-feeling skin. Apply 2-3 drops morning and night. To protect skin and boost hydration, follow with Confidence in a Cream and, in the AM, CC+ Cream with SPF 50+.

The Skin Concern: Dullness

Upping your glow game is the key to targeting a lackluster complexion. For that, we recommend a vitamin C serum to help boost radiance and defend from free radicals, and a moisturizer that gently sweeps away dead skin cells to reveal bright, radiant-looking skin.

“If you want to recapture a youthful glow, Confidence in a Cream™ Rosy Tone Moisturizer is the moisturizer for you,” says Annie Oliva, Education Manager for IT Cosmetics. “It has lipohydroxy acid—developed in the L’Oréal labs—to gently exfoliate and improve cell turnover, resulting in smoother, less tired-looking skin. It’s also intensely hydrating and revitalizing.”

As the name implies, this moisturizer is formulated with rosy tone pigments that visibly brighten your skin as soon as it’s applied. And don’t worry, the rosy hue won’t transfer to your clothes or stay too pink on the skin, says Oliva. You can apply it both morning and evening after cleansing and toning.

One reviewer writes, “Luscious cream, without greasiness, and gave me a slight pink tint to my otherwise pallid complexion.” Another says, “I love this product. I am 70 and it makes me look really great. I do not wear makeup, so it is just the right thing for me to brighten up my skin.”

The Skin Concerns: Redness, Sensitivity, Irritation

If you’re battling Bye Bye Redness™ Sensitive Skin Moisturizer. It’s formulated with colloidal oatmeal (a natural anti-irritant), as well as soothing aloe vera and anti-inflammatory cucumber extract. These are also ultra-hydrating ingredients, which make this an ideal moisturizer for flaky skin, itchy skin, or extremely dry skin.

Another option is Bye Bye Redness™ Neutralizing Color-Correcting Cream. In addition to soothing skin with colloidal oatmeal, hydrolyzed collagen, aloe, and avocado, this moisturizer for skin redness helps camouflage a variety of red-toned skin discolorations. That includes redness caused by rosacea, broken capillaries, blemishes, sun damage, scars and age spots.

Many reviewers sing about its effective neutralizing, hydrating, and soothing powers. One recently wrote that it’s her daily moisturizer for rosacea, saying “I have rosacea and my nose gets Rudolph red—it’s horrible. This covers it beautifully.”  

Learn more about how to expertly conceal red skin caused by acne or rosacea here.

The Skin Concern: Dark Circles Under Eyes

Dark under-eye circles are caused by a variety of factors, such as lack of sleep, genetics, and aging, says the Mayo Clinic.I To combat their appearance, it’s important to select a moisturizer that hydrates, plumps, and visibly brightens. Bye Bye Under Eye™ Brightening Eye Cream is a skin-loving moisturizer that does all three. 

This quick-absorbing hydrator smooths the appearance of lines and wrinkles, soothes puffy eyes, and brightens the look of dark under eye circles. It's also clinically tested to make your eye area appear firmer. 

The proof is in the high accolades. One reviewer writes, “This is the best eye cream I have ever used… Even my friends asked me if I started using a concealer under my eyes, but I don’t even wear concealer! I can’t say enough about this miracle eye cream that has been life-changing.”

Our best-selling Confidence in an Eye Cream™ is another moisturizer that seriously targets under eye circles. It's formulated with an apricot tint and Drops of Light Technology™ to help visibly color-correct that notorious gray/blue hue. At the same time, it delivers a powerful blend of niacin and ceramides to bolster the skin’s barrier, peptides and collagen for smoother-looking skin, and antioxidant-rich licorice root.

*The NPD Group, Inc./US Prestige Beauty Total Measured Market, Skincare Product Dollar and Unit Sales, January-December 2019.


I. “Dark circles under eyes.” Mayo Clinic. 2019.

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