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Vitality Lip Flush Hydrating Lip Gloss Soft Stain

The long-wear formula that IT Cosmetics® is known for with a softer stain for softer color.
0.11 fl oz / 3.40 ml /
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Why You'll Love IT

Your hydrating stain that lasts…and nourishes! Naturally pretty colors available in three shades that are beautiful for all ages, and all skin tones for sheer hydrating color that lasts. Soft Stains are 50% the stain amount of our original stains for a naturally pretty flush of color. This truly innovative gloss stain formula drenches your lips in hydrating butters and oils working together to help condition and nourish lips, minimizing the appearance of lip lines and making your lips appear younger-looking, fresh, and their most beautiful. The best part? These ultra-hydrating glosses are infused with a soft color stain so your gorgeous sheer flush of color lasts!

This is for anyone who wants to drench their lips in hydration with long-wearing, naturally pretty sheer color. Anyone who wants naturally pretty, lush, gorgeous lips with sheer soft color that lasts, with the added bonus of antiaging, good-for-you ingredients. Anyone who wants to experience a collection of hydrating glosses with sheer color that lasts! This lip gloss stain delivers high shine and soft color pigment that glide on like a lightweight serum, instantly hydrating lips with oils and butters for the most luxurious feeling!   

Paraben free and cruelty free

Key Benefits
  • Hydrating gloss stain that lasts all day without being sticky or tacky
  • Drenches your lips in 9 butters and oils
  • Minimizes the appearance of fine lines and wrinkles
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Trihydroxystearin, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Hydrolyzed Collagen, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 27 (CI 45410:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

How to Apply

For gorgeous, hydrated lips that last, apply Vitality Lip Blush Hydrating Lip Gloss Soft Stain directly to your lips. It can be worn on bare lips or over the top of any other lip product. All shades in this trio can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of vitality-filled color that lasts.

How to Apply

For gorgeous, hydrated lips that last, apply Vitality Lip Blush Hydrating Lip Gloss Soft Stain directly to your lips. It can be worn on bare lips or over the top of any other lip product. All shades in this trio can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of vitality-filled color that lasts.

Customer Reviews

Vitality Lip Flush Hydrating Lip Gloss Soft Stain is rated 4.5 out of 5 by 20.
Rated 5 out of 5 by from Love Vitality Lip Flush I love the natural look of this product. On the days I don't want to wear a dark color, this enlivens my lips with a hint of color that works for my skin tone. My only negative is that the wand is not long enough to reach the bottom of the container and when most of the product is gone, I'm wasting the amount of lip stain that's left at the bottom.
Date published: 2017-02-27
Rated 5 out of 5 by from Lip gloss This is an awesome lip gloss! As with everything else I've ordered from IT, I am completely satisfied with this purchase.
Date published: 2017-02-24
Rated 5 out of 5 by from Love this lip gloss This is the best lip gloss ever. Feel like butter and has a good taste not sticky at all . I highly recommend it
Date published: 2016-12-23
Rated 3 out of 5 by from Nice on my teen Bought the set. I like the stick on myself ( in moderation) yet the gloss is a bit overboard for a 40 something. It's very a bright pink. It looks very nice on my 15 yr old though.
Date published: 2016-12-22
Rated 3 out of 5 by from Great gloss but. . . I meant to order this in the Je Ne Sais Quois which I love, but accidentally order the Sweet Soft Rose. However, when the order came I have to say I love the color - its a very nice neutral color as shown. I will keep it, but unfortunately, it has no staining power whatsoever so you would have to reapply often to keep the color. Still, as with all their glosses, it's wonderfully moisturizing and not sticky at all but not worth the price since it won't hold the color longer than an hour give or take.
Date published: 2016-12-01
Rated 5 out of 5 by from Love the soft color stain with gloss I got.the color Lip Flush. It is very pretty and has a nude with touch of soft peach look. It is what I had been looking for, and IT delivered. I am older and it doesn't show the lines in your lip. The soft stain takes a few seconds to appear and loved the feel,color, not sticky,or heavy. I plan on getting the waterproof stain lip liner in the same color. I love that the stain is 50% of what is in their other lip stains. It is also very hydrating
Date published: 2016-11-27
Rated 5 out of 5 by from Awesome Lip Gloss! Love this product! Lips feel and look great! Gives them great color that lasts a long time and you don't have to keep reapplying constantly!
Date published: 2016-11-25
Rated 1 out of 5 by from Stain doesn't last I purchased this in a color trio from QVC. The stain does not last--you have to constantly keep reapplying. The gloss is luckily not sticky, but it feels weird--gritty almost. I didn't expect the gloss to stay but I expected to be left with some lingering color and was very disappointed. After 30 minutes the gloss was gone with a faint hint of color remaining. After less than two hours there was no sign of ever having applied any color whatsoever. * Soft Je Ne Sais Quoi, a sheer pink flush shade - turned bright bubble gum pink on me--didn't like. * Soft Naturally Flushed, a sheer nude pink shade - turned tan-orange on me--hated this one. * Soft Sweet Rose, a sheer rose pink shade - I liked this shade the best out of the three. Unfortunately, I waited too long to return the items to them so I'll try to see if a friend or two might like the two colors that didn't work for me. Maybe I made the mistake of getting the "soft stain" but even so, the "stain" should have had some kind of staying power. I think It Cosmetics needs to add time-lapse pictures of the product--freshly applied, 1-hour, 2-hours, 4-hours, 8-hours--to back up their claims of "sheer soft color that lasts".
Date published: 2016-11-06
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