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Vitality Lip Blush™ Hydrating Gloss Stain

IT’s your kissable lips that last!

Delivers high shine and rich pigment
0.11 oz / 3.40 ml /
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Why You'll Love IT

A truly innovative formula that drenches your lips in hydrating butters and oils working together to treat, condition, and nourish lips, minimizing the appearance of lip lines, making your lips look younger instead of older! These lip gloss stains deliver high shine and rich pigment that glides on like a lightweight serum, instantly hydrating, repairing and protecting your lips and giving you color that will last all day. The best part, these hydrating glosses are infused with a stain for an all-day gorgeous flush of color that lasts!

As your new hydration lip therapy, the Vitality Lip Blush Hydrating Lip Gloss Stains are infused with 9 butters and oils, plus Collagen, Peptides and Hydrating Hyaluronic Acid. These lip gloss stains deliver all day high shine and rich pigment. for the most luxurious, pillow-y feeling on your lips, without any of the stickiness or tackiness of traditional lip glosses! Developed with leading plastic surgeons, this truly innovative formula drenches your lips in Plum Oil, Cherry Oil, Shea Butter, Avocado Oil, Argan Oil and Jojoba to work together to treat, hydrate, and give you a color that won’t fade all day.Packed with Anti-Aging Antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. This Made in the USA formula is Paraben-Free (.11oz).

Key Benefits
  • Hydrating gloss stain that lasts all day without being sticky or tacky
  • Drenches your lips in 9 butters and oils
  • Minimizes the appearance of fine lines and wrinkles
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Trihydroxystearin, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 27 (CI 45410:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

How to Apply

For gorgeous, hydrated lips that will last all day, apply Vitality Lip Blush Hydrating Gloss Stain directly to your lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of vitality filled color that won't fade.

Beauty Tips

For the look of fuller lips, use your favorite shade of YLBB® Your Lips But Better™ Waterproof Lip Liner Stain to line your entire lips, just slightly outside your natural lip line moving inward. Then apply the Vitality Lip Blush Hydrating Gloss Stain for amazingly hydrated, luscious lips!

How to Apply

For gorgeous, hydrated lips that will last all day, apply Vitality Lip Blush Hydrating Gloss Stain directly to your lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of vitality filled color that won't fade.

Customer Reviews

Vitality Lip Blush Hydrating Gloss Stain is rated 3.6818181818181817 out of 5 by 22.
Rated 4 out of 5 by from surprised Read the reviews and just had to state that I never expect a lip color to actually stain my lips. Not really into tattoo lips and for those that are, perhaps that is an alternate idea for you? It's realistic to anticipate a product that is rubbed will wear. This gloss stain stays in place longer than MANY other products I have used and does so while feeling good. Double win from my perspective.
Date published: 2016-10-12
Rated 5 out of 5 by from Soft Lips I bought this and loved it. I've gotten so many compliments, so I bought a bunch of it for birthday and Christmas gifts. I also love the stain lipstick. They both keep my lips soft. I'll probably never buy another lipstick, gloss, or stain except these.
Date published: 2016-08-22
Rated 2 out of 5 by from If You Love Lip Gloss..... I very good product for a lip gloss, but just like most lip glosses, it doesn't stay long. I bought it for the "stain" in the name and I didn't get it.
Date published: 2016-08-05
Rated 1 out of 5 by from Does not do what it says. In a young woman and it bleeds to your upper lip. I so was looking forward to a stain to work. Thus unfortunately does not. So so disappointed! I love the other products I've bought. But would NOT recommend this. It comes off just like other lipsticks! Now I'm stuck with a product that dies not work. Do not buy it waste your money. Thank you.
Date published: 2016-08-04
Rated 4 out of 5 by from Great for awhile I am a HUGE fan of lip sticks and stains. I never leave the house without it. I was very excited when I found this. I just have one little issue. It looks beautiful when you put it on, but after you wear it for awhile it starts to feel dry and it also kind wears off in the middle of your lips and leaves a "ring" around your lips. I really wanted to love this product, but I think I may trade it in on one of the others by IT.
Date published: 2016-07-20
Rated 3 out of 5 by from Goes on nice and stays on The interesting thing about this is that the color changes as you wear it. I chose the natural blush for that color and initially it looks great but after about an hour it looks reddish pink which is not a good color for me. It needs to stay true.
Date published: 2016-07-13
Rated 5 out of 5 by from Perfect fit older (64 years) lips are hard to put lipstick on. don't want it leaking into cracks : ) This lipstick gloss is my new favorite. Goes on shinny and colors up t look very natural and stays put!
Date published: 2016-07-12
Rated 5 out of 5 by from The Best!!! I absolutely love these lip glosses. They aren't too sticky and even after the gloss wears away a stain color is left on the lips. Most long lasting lip products are very drying but these are so moisturizing! I'm so happy I finally discovered IT cosmetics.
Date published: 2016-06-30
  • 2016-10-21T08:38CST
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Questions & Answers


I've your lip stain gloss "je ne se quois" from QVC and loved it, used it to the end. I purchaed a new one at Ulta and no color change, am I doing something wrong?

Asked by: Chickie126
Hi there! We're happy to help with this. We do offer two separate lip stain glosses, one is a full stain while one is a soft stain that won't change as dramatically. IT is possible that you purchased this from Ulta so you're not seeing the same flush of color as you did before! We suggest reaching out to Ulta to see if they are able to honor an exchange for the correct product. Hope this helps! XOXO Molly
Answered by: IT Customer Care Expert
Date published: 2016-10-19

I LOVE your products but I only wear the "18hr" type lipsticks. Do you have one that will stay put through meals, drinks, etc or will you be coming out with something in the future?

Asked by: knjfree10
Hi, Thank you for your question. We have lipstain that stain your lips and lasts all day. They come in both a gloss and a lipstick form, which you can find here:
Answered by: IT Customer Care Expert
Date published: 2016-01-28

All It lip colors are 'cool' colors (of the pink family), 'warm' colors (coral, peach) work best on me. Will you ever come out with 'warm colors? Thank you!

Asked by: JoNYC
Hi, Thank you for your question. Many of our glosses are in cooler shades but our Blurred Lines Lipstick has many shades that are warmer. You can find them at
Answered by: IT Customer Care Expert
Date published: 2016-01-21
  • 2016-10-21T08:52CST
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