IT Cosmetics’ founder Jamie Kern Lima built the brand over a decade ago with a core mission in mind: helping women look and feel their most beautiful and confident. Not just through award-winning beauty products that allow you to feel your most naturally beautiful, but by adding our voice to important conversations around diversity and inclusion and building confidence–in the workplace and in all aspects of your life.
Because we believe that everyone is beautiful and deserves to feel that way, our holiday 2022 campaign is centered around the unifying theme of Beautiful Together. With that in mind, we’re thrilled to debut our holiday skincare and makeup collaboration with illustrator Ana Jaks, who’s deeply passionate about empowering people through art. Ana shares our core beliefs of diversity and inclusion and building confidence all around the world. She was the perfect person to help tell our story through art.
The UK-based artist is known for using bold colors, fluid lines, and an undeniable feeling of celebration in her designs. Each piece ignites a contagious sense of joy, which feels especially apropos during the holiday season.
Keep reading to learn more about Ana’s inclusive artwork and to shop some limited-edition products from this season’s colorful and joy-filled collection.
Why Does Diversity in Beauty Matter?
IT Cosmetics is dedicated to creating solution-driven skincare and makeup products for people of all skin colors, skin types, genders, and ages. We’re thrilled to collaborate with illustrator Ana Jaks, who was able to take our shared goals of inclusivity and bring them to life with her joyful artwork.
Learn more about IT Cosmetics and our commitment to diversity and inclusion.
Artist Interview with Ana Jaks
Before showcasing all the beautiful, empowering art featured on our limited-edition holiday gift sets and products, let’s take a minute to learn about the artist herself.
How Do You Feel About Working with IT Cosmetics?
I'm super, super excited to be working [with IT Cosmetics] on this. The thing I love most about the brand is the fact that they choose to celebrate a diverse range of people and for me, as an illustrator, I also choose to do the same. It’s amazing to be working with a client who shares those same values.
What Is Your Approach to Beauty?
Another thing that I love [about IT Cosmetics]—which also feels important to me—is that I’ve been trying to embrace my natural beauty recently. I feel like what IT does is really allows people to embrace their natural features, which I love.
How Do You Capture Diversity in Your Art?
I try to draw many different genders, ages, ethnicities, and abilities. That's something that feels really important to me in terms of instilling confidence in other people and speaking to as wide an audience as possible. I’m very excited to share all of my work with you, and I hope you love it.
IT Cosmetics x Ana Jaks “Beautiful Together” Holiday Gifts
We hope these festive, joyful gift sets and products infuse merriment in your holiday season and make taking on your lengthy to-do list a little more fun. There’s something for everyone so let’s get shopping!
Beautiful Together Skin-Rejuvenating Gift Set
IT’S YOUR FINE LINE FIGHTING FAVORITES!
Beautiful Together Limited-Edition Confidence in a Cream Anti-Aging Hydrating Moisturizer
IT’S 10 SIGNS OF AGING—SOLVED!
Beautiful Together Serums Solutions Gift Set ($58 Value)
IT’S YOUR SOLUTION FOR VISIBLE FINE LINES AND DARK SPOTS!
Beautiful Together Confidence Boosting Anti-Aging Skincare Gift Set ($98 Value)
IT’S YOUR ANTI-AGING SKINCARE MUST-HAVES!
Beautiful Together Day-to-Night Moisturizing Skincare Gift Set ($104.50 Value)
IT’S CONFIDENCE IN YOUR SKIN AROUND THE CLOCK!
Beautiful Together Flawless Finish 3-Piece Makeup Brush Set + Case
IT’S YOUR BEAUTIFUL COMPLEXION BRUSHES!
Beautiful Together Confidence Boosting Anti-Aging Skincare Gift Set, $54 ($98 Value)
Celebrate confidence in your skincare routine with this four-piece limited-edition holiday set featuring artwork by Ana Jaks. It includes four of IT Cosmetics' greatest skincare hits, so you'll have everything you need for your morning and evening skincare routine.
Includes:
- Confidence in a Cleanser (1.7 fl. oz/50 ml)
- Confidence in a Cream Anti-Aging Hydrating Moisturizer (2 fl. oz/60 ml)
- Confidence in an Eye Cream (0.16 fl. oz/5 ml)
- Confidence in Your Beauty Sleep Night Cream (0.47 fl. oz/14 ml)
Beautiful Together Confidence Boosting Anti-Aging Skincare Gift Set ($98 Value)
IT’S YOUR ANTI-AGING SKINCARE MUST-HAVES!
Beautiful Together Limited-Edition Confidence in a Cream Anti-Aging Hydrating Moisturizer, $52
Help their confidence shine bright with this limited-edition, full-size Confidence in a Cream Anti-Aging Hydrating Moisturizer that features an exclusive illustration by Ana Jaks. Voted the #1 best anti-aging cream in the US*,it delivers 48 hours of hydration and visibly combats 10 common signs of aging, including fine lines, wrinkles, and dullness.
Includes:
- Confidence in a Cream Anti-Aging Hydrating Moisturizer (2 fl. oz/60 ml)
Beautiful Together Limited-Edition Confidence in a Cream Anti-Aging Hydrating Moisturizer
IT’S 10 SIGNS OF AGING—SOLVED!
Beautiful Together Day-to-Night Moisturizing Skincare Gift Set, $66 ($104.50 value)
This full-size skincare set has your giftee (or you…treat yourself!) covered both morning and night. Confidence in a Cream Anti-Aging Hydrating Moisturizer immerses skin in moisture while reducing signs of aging throughout the day. At night, apply Confidence in Your Beauty Sleep Night Cream to improve the look of fine lines, wrinkles, dryness, and dullness while you slumber.
Bonus! You’ll enjoy a 37% savings on this dynamic skincare duo when you buy the gift set versus purchasing individually.
Includes:
- Confidence in a Cream Anti-Aging Hydrating Moisturizer (2 fl. oz/60 ml)
- Confidence in Your Beauty Sleep Night Cream (2 fl. oz/60 ml)
Beautiful Together Day-to-Night Moisturizing Skincare Gift Set ($104.50 Value)
IT’S CONFIDENCE IN YOUR SKIN AROUND THE CLOCK!
Beautiful Together Radiance-Restoring Skincare Duo, $55 ($84 Value)
Help your beach-loving BFF get their glow on this holiday season and say goodbye to the look of dark spots and discoloration. This two-piece set features Bye Bye Dark Spots Niacinamide Serum to visibly improve tone, as well as Confidence in Your Beauty Sleep Night Cream to visibly improve the top signs of aging while you sleep.
Includes:
- Bye Bye Dark Spots Niacinamide Serum (1 fl. oz/30 ml)
- Confidence in Your Beauty Sleep Night Cream (2 fl. oz/60 ml)
Beautiful Together Serums Solutions Gift Set, $40 ($58 Value)
Anyone who unwraps this skincare gift will be treated to skin that looks smoother and more even. It features two full-size serums, including the Bye Bye Dark Spots Niacinamide Serum to visibly battle discoloration and Bye Bye Lines Hyaluronic Acid Serum to hydrate and smooth the look of fine lines and wrinkles.
Includes:
- Bye Bye Dark Spots Niacinamide Serum (1 fl. oz/30 ml)
- Bye Bye Lines Hyaluronic Acid Serum (1 fl. oz/30 ml)
Beautiful Together Serums Solutions Gift Set ($58 Value)
IT’S YOUR SOLUTION FOR VISIBLE FINE LINES AND DARK SPOTS!
Beautiful Together Skin-Rejuvenating Gift Set, $59 ($114 Value)
Calling all skincare enthusiasts who are committed to adopting an effective anti-aging regimen. They’ll have everything they need in this limited-edition holiday gift set, which features four anti-aging heroes from the IT Cosmetics lineup. Valued at $119 (a 50% savings!), the set includes a moisturizing cleanser, hydrating moisturizer, hyaluronic acid serum, and retinol serum-in-cream.
Includes:
- Confidence in a Cleanser (1.7 fl. oz/50 ml)
- Confidence in a Cream Anti-Aging Hydrating Moisturizer (2 fl. oz/60 ml)
- Bye Bye Lines Hyaluronic Acid Serum (1 fl. oz/30 ml)
- Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream (0.5 fl. oz/15 ml)
Beautiful Together Skin-Rejuvenating Gift Set
IT’S YOUR FINE LINE FIGHTING FAVORITES!
Beautiful Together Eye-Defining Mascara, Eyeliner & Brow Pencil Trio, $45 ($75 Value)
Play up your gorgeous eyes with this limited-edition trio of mascara, eyeliner, and eyebrow pencil. It’s the perfect gift for your TikTok-loving niece or any beauty lover who appreciates high-quality eye makeup. Have confidence that the products won’t budge and will look great and help you feel your best all day long.
Includes:
- Superhero Elastic Stretch Volumizing and Lengthening Mascara
- Superhero No-Tug Sharpenable Gel Eyeliner
- Brow Power Universal Eyebrow Pencil
Beautiful Together Eye-Defining Mascara, Eyeliner & Brow Pencil Trio
IT’S YOUR SUPER EYE TRANSFORMATION!
Beautiful Together Superhero Eyes Cream Eyeshadow, Eyeliner & Mascara Trio, $39 ($74 Value)
You can’t go wrong with this eye makeup gift set, which offers you a 47% savings on some of IT Cosmetics’ most beloved beauty products. It features our creamy, easy-to-apply Superhero No-Tug Waterproof Eyeshadow Stick in Silk Armor, a black gel eyeliner to help define your eyes, and a volumizing mascara to enhance your lashes.
Includes:
- Superhero No-Tug Waterproof Eyeshadow Stick
- Superhero No-Tug Sharpenable Gel Eyeliner
- Superhero Elastic Stretch Volumizing and Lengthening Mascara
Beautiful Together Superhero Eyes Cream Eyeshadow, Eyeliner & Mascara Trio ($74 Value)
IT’S YOUR CELEBRATION-READY EYE LOOK!
Beautiful Together Flawless Finish 3-Piece Makeup Brush Set + Case, $59 ($134 Value)
No makeup collection is complete without high-quality makeup brushes, and we all have that one friend who really needs to upgrade their makeup brushes. Whether they want to create festive holiday makeup or they’re going for a more natural look, this trio of brushes will ensure a flawless finish. Plus, you get a limited-edition canvas makeup bag featuring colorful, inclusive art by Ana Jaks.
Includes:
- Heavenly Luxe Complexion Perfection Brush #7
- Heavenly Luxe Wand Ball Powder Brush #8
- Heavenly Luxe French Boutique Blush Brush #4
- Limited-Edition Luxe Canvas Makeup Bag
Beautiful Together Flawless Finish 3-Piece Makeup Brush Set + Case
IT’S YOUR BEAUTIFUL COMPLEXION BRUSHES!
