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Love IT: This Best-Selling Cleansing Balm Will Change Your Life

After receiving immense success in Asia’s beauty scene, cleansing balms made their way to the Western skincare market by the 2010s. They’ve since become a coveted skincare staple on vanities across the world—and for good reason. 

For starters, these game-changing solid cleansers are exceptionally effective when it comes to dissolving and rinsing away makeup, dirt, oil, grime, and other skincare products. Also, their moisturizing benefits mean that skin is left looking radiant, healthy, and soft to the touch. Finally, cleansing balms can benefit almost any skin type, including oily, dry, sensitive, mature, combination, and normal. 

To help you learn more about why so many people love cleansing balms, we’re explaining what cleansing balms are and teaching you how to use them. We’re also shouting out IT Cosmetics’ game-changing cleansing balm, which remains one of our best-selling products.

What Is a Cleansing Balm?

Cleansing balms are oil-based cleansers with a velvety, semi-soft consistency. In fact, if you were to rub a small scoop of cleansing balm in between your fingers, you’d also notice it has a luxuriously silky slip to it. This unique texture makes it easy to apply the product, especially when compared to a liquid-y cleansing oil. It also makes for an indulgent, skin-soothing treat for your face. 

When massaged onto your face, oil in the product breaks down your cosmetics, skincare products, dirt, gunk, and other impurities. After rinsing with water, all the above goes down the drain, leaving your face feeling and looking clean, healthy, and beautiful. In addition to helping clean your skin, cleansing balms are highly moisturizing. That means they’re ideal for people with dry skin, normal skin, combination skin, and makeup wearers.

What Is The Best Cleansing Balm?

Look for a cleansing balm that leaves you with nourished, clean skin, such as Bye Bye Makeup™ 3-in-1 Makeup Melting Balm.

“Our cleansing balm is special because it quickly removes all traces of makeup (even waterproof) and impurities without any sulfates,” says Paul Doyle, the Regional Education Manager for IT Cosmetics. “Also, it won’t irritate your eyes or leave your skin feeling dry,” You can even use it as a deep cleansing, hydrating mask. Just leave it on for an extra 60 seconds.”

He adds that Bye Bye Makeup is an excellent product for all skin types, especially for anyone who has dry skin, or for those who like to wear long-wearing and/or waterproof makeup. You don’t have to take our word for it, though. Over 1,000 people have taken time out of their day to give our cleansing balm a 5-star review.

For example, one reviewer writes, “This cleanser literally melts with the warmth of your skin, allowing for a gentle massage while removing makeup—even mascara. I have very sensitive skin with rosacea, and it is not irritated by this. I will keep buying this product.” 

Another says, “I can’t say enough about this product! It literally melts away makeup, including mascara, and leaves your skin feeling soft and hydrated. I’m 57 years old, and have used countless cleansers, this one is in a class all by itself!”

How Do You Use a Cleansing Balm?

As is the case with any new-to-you skincare product, there can be some confusion around figuring out how it works. We’ve got good news for you, though: there’s no lengthy product manual for you to read on how to use a cleansing balm. It happens to be an exceptionally easy product to use.

Doyle breaks it down:

“Start by gently massaging a generous scoop of our Bye Bye Makeup 3-in-1 Makeup Melting Balm onto dry skin,” he explains. “You can even apply it directly to the eye area to break down makeup there, too. You’ll feel the balm start to emulsify as you massage, which means it’s helping to lift the makeup and impurities for ultra-clean skin. Personally speaking, I like to turn this into a self-care moment, and use our Heavenly Skin™ Bye Bye Pores Brush #701—even around my eyes.” 

He says the large brush head and ultra-soft brush hairs make this cleansing process feel like an indulgent, spa-like experience. If you want to try this at home, simply apply the balm onto dry skin and then create gentle swirling motions with the brush instead of using your fingers. Let the moment last for a good two minutes to really break down makeup, product, and grime, and then rinse with warm water.

Let’s just say that watching all the day’s makeup and grime disappear—and seeing your clean skin and glowing face looking back at you in the mirror—is a very satisfying experience!

Do You Wash Off a Cleansing Balm?

One of the most common questions people ask about cleansing balms is whether you have to wash it off. As outlined previously, you should always rinse a cleansing balm with water after it’s emulsified on your skin—or at least use a damp cloth to wipe it away. Whether you follow up that process with a second face cleanser, however, depends on your specific skin needs. 

How Do You Double Cleanse With a Cleansing Balm?

For some, simply moving forward with the rest of their moisturizing and treatment regimen is the best plan of action. Cleansing balms leave behind a thin, moisture-rich veil after they’ve been rinsed, which can be beneficial for those with dry, mature, or even sensitive skin.

Another option is to use an additional face wash after rinsing the balm off with water (note: this is referred to as a double cleansing). This multi-step approach helps deliver an extra deep clean. That’s helpful for people who wear makeup and/or other skincare products that are tricky to remove with only one pass. People who have oily skin can also benefit from this extra step, since it helps diminish excess sebum.

Doyle reveals he is a fan of washing off cleansing balms à la the double cleanse method. After using the Bye Bye Makeup 3-in-1 Makeup Melting Balm, he’ll follow up with your best-selling Confidence in a Cleanser™ Hydrating Cleansing Serum, a revolutionary sulfate- and soap-free face cleanser and serum in one.

“I also like to do my double cleanse while using the Heavenly Luxe Facial Cleansing & Exfoliating Mitt for gentle exfoliation,” adds Doyle.

This must-have beauty tool is made from flexible silicone and features two sides that help reveal radiant, clean skin. One side has soft, tiny bristles that invigorate and exfoliate while the soft, larger bristles on the other side help gently remove any lingering traces of makeup and impurities. You can feel confident knowing that makeup, gunk, and grime don’t stand a chance against this combination.

What Else Should You Use After a Cleansing Balm?

Following up the cleansing portion of your routine with moisturizing products is truly important for your skin’s health. We recommend first using a serum or treatment product, such as a vitamin C serum in the mornings and a retinol in the evenings.

Follow up with a nourishing, moisturizing cream that will quench your skin and help deliver that lit-from-within glow. Your Confidence in a Cream™, the #1 best-selling anti-aging prestige moisturizer, delivers 7 anti-aging skincare benefits at once, including reducing the look of fine lines, visibly minimizing pore size, and brightening your skin’s appearance. Using an upward motion, apply the product to your face, neck, décolleté, and anywhere else your skin craves a boost of moisture and rejuvenation.

In the morning, it’s important to use sunscreen as the final step before applying your makeup. In fact, the U.S. Food & Drug AdministrationI (FDA) advises using an SPF of at least 15 every day (30 to 50 or higher if your skin is fair). You’ll love our Your Skin But Better™ CC+™ Cream, which boasts an SPF 50+ to help shield your skin from damaging UV rays while also hydrating and diffusing the appearance of skin imperfections.

How Often Can I Use a Cleansing Balm?

You can use a cleansing balm as often as you wash your face since this type of cleanser is gentle and hydrating. The American Academy of Dermatology Association II (AAD) recommends washing your face no more than twice per day. You should ideally do so once before bed in order to remove cosmetics, products, and anything else that’s accumulated on your skin throughout the day. Then, cleanse in the morning before beginning your skincare and makeup routine.

The AAD also advises using a face wash after you’ve been sweating, since lingering sweat can potentially cause irritation. A cleansing balm after exercising will help cleanse your skin of any dirt or perspiration.

Whether you have oily, dry, sensitive, or mature skin, cleansing balms can be a game-changing addition to your skincare regimen. Judge Bye Bye Makeup 3-in-1 Makeup Melting Balm for yourself. 

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