Main content

Our 6 Secrets to (Finally!) Moisturizing Dry Skin

A woman putting face cream on

Dry skin can make it tricky to apply your foundation, which can put a real damper on your beauty process. Turns out, there are some major mistakes some of us are guilty of that may cause your dry skin or make it worse. To help you get back on the path toward a gorgeous, healthy-looking complexion, we’ve rounded up some hot tips for moisturizing dry skin, including things you should avoid and simple skincare routine switches that could make all the difference.

Our Do's & Don'ts: How to Keep Skin Moisturized

Doing whatever you can to improve the appearance of visibly parched skin can pay back in spades. Subscribe to our do's and don’ts and you’ll be well on your way to skin that looks and feels hydrated and healthy. 

Don’t: Take Long, Ultra-Hot Showers 

We completely understand the temptation to jump into a luxurious stream of steamy hot water, but this temporary moment of bliss can make dry skin worse by stripping natural oils from the skin's surface. The American Academy of Dermatology (AAD) recommends using warm—not hot—water and keeping baths and showers to a max of 10 minutes. Also, instead of a vigorous rub down to dry off, gently pat your skin dry with a clean, soft towel. 

Do: Apply Moisturizer to Damp Skin 

We’ve got a game-changing cheat for how to help your skin retain moisture—and there’s a good chance it’s not part of your routine! After shaving, bathing, or showering skin (and then gently patting dry), you’ve got a few precious minutes to maximize on the moisture potential of your products by applying them to damp skin. Doing so can help lock in moisture from the water, which helps skin look and feel more hydrated.  

This tip, which is recommended by dermatologists and skincare pros, is one of the best ways to maximize the moisturizing benefits of products designed for your face, body, and hands, so make sure to slather from head to toe immediately after your shower. 

For your face, we recommend Confidence in a Cream Hydrating Moisturizer, one of our favorite moisturizers for dry skin. This silky cream absorbs quickly to help strengthen the skin's moisture barrier while dishing out 24 hours of hydration. 

Don’t: Forget to Wear Sunscreen 

Yep, wearing sunscreen is a tip for dry skin, too. Not only does it help to protect your skin from skin cancer and premature signs of aging—like fine lines, wrinkles, and dark spots—but it can help improve the beauty of your skin. Our consulting dermatologists recommend wearing an SPF of 30 or greater every day and reapplying every two hours.

For the cherry on top, prioritize makeup that’s formulated with SPF. IT Cosmetics’ best-selling* CC+ Cream with SPF 50+ not only delivers full-coverage foundation, it's also infused serum. Formula is hydrating, anti-aging serum as well as a SPF 50+ physical sunscreen.

Do: Use Skincare-Infused Cosmetics 

Speaking of multitasking makeup, let’s take a second to sing the praises of skincare-infused cosmetics that work overtime to help hydrate and nourish your skin. That’s our MO here at IT Cosmetics, where our products are developed in partnership with board-certified dermatologists and plastic surgeons.  

Our CC+ Cream with SPF is the perfect example of skincare and makeup, as is Your Skin But Better Foundation + Skincare. In fact, with skin-nourishing ingredients like hyaluronic acid, pro vitamins E and B5, aloe vera extract and hepes acid, the latter can deliver better-looking bare skin in just two weeks.

If the skin under your eyes is particularly dry, we recommend reaching for hydrating solutions there, too. For example, Bye Bye Under Eye Anti-Aging Concealer is formulated with hyaluronic acid and niacinamide to conceal and hydrate..  

Don’t: Overwash or Use Harsh Cleansers 

It’s good practice to wash your face once or twice daily, as well as anytime you’ve been sweating—like after a sweaty workout. However, washing your face or body more than that can potentially strip your skin of its natural oils and in turn lead to dryness and irritation. In addition to limiting how often you’re cleansing, also prioritize gentle, mild cleansers.

Do: Swap In a Rich Balm Cleanser 

Here’s another major tip for dry skin types: Swap in an ultra-hydrating cleansing balm versus a traditional face wash. Bye Bye Makeup Cleansing Balm fits the bill. Formulated with a skin-softening anti-aging serum, this gentle, sulfate-free cleanser melts away makeup—including stubborn waterproof makeup—without drying or irritating your skin. 

Now that you know our tips and products designed to help dry skin and the bad habits you should kick to the curb, we’ll cheers to many more hydrated days in your future! For additional guidance on our best moisturizer for your skin type, check out these 8 Different Types of Moisturizer To Know and Try.


  1. “Dermatologists' top tips for relieving dry skin.” The American Academy of Dermatology Association.
Orientation message
For the best experience, please turn your device