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Discover IT: 8 Different Types of Moisturizer To Know and Try

Seven Skincare Products Arranged on a Shelf

Walk through any aisle of skincare products and you’ll likely be met with what feels like a multitude of moisturizers. You’ve got face creams, serums, neck moisturizers, eye balms, ointments, treatment creams, and lotions galore. Some should be used in the mornings and others only in the evening; some say to apply two to three times a week while others advise a daily slathering.

If you’re standing there with dizzying visions of creams swirling around your head, you’re not alone. Below we’ve created a handy cheat sheet of the most common types of moisturizers on the market. You’ll learn how each skin moisturizer works, what its primary skincare benefits are, and which skin types will get the most out of it. 

Why Are There So Many Types of Moisturizers?

When you really sit down and think about it, it makes sense that there are so many cream, lotion, and ointment formulations. In the same way our bodies are all built differently, people have different skin types—including oily, dry, and combination. Everyone also has their own specific concerns they want to target, such as wrinkles, an uneven complexion, or acne. Also, just like you wouldn’t wear a shirt on your legs, it doesn’t make sense to apply an eye cream to your neck or a body lotion to your face.  

Different Types of Moisturizers To Try

The goal at IT Cosmetics is to ensure you look and feel confident, beautiful, and ready to conquer the day. To do that, we’ve formulated a variety of moisturizers that meet a range of skincare needs. As you’ll learn, some can be used individually, while others can be paired together.

Type: Oil-Based Face Moisturizer

Best for: All skin types

Try: Confidence in a Cream™ Hydrating Moisturizer

When in doubt, reach for our best-selling Confidence in a Cream. “[The] #1 Anti-Aging Prestige Moisturizer in the U.S., this does-it-all skin cream hydrates, reduces the appearance of fine lines, [visibly] evens skin tone, and minimizes [the look of] pores,” says Annie Oliva, Education Manager for IT Cosmetics. “It also helps plump, smooth, and give the look of glowing skin. Who wouldn’t want any and all of those benefits?” Apply it after your cleanser, toner and serum and before applying your makeup.

Type: Gel Moisturizers

Best for: Oily and combination skin types

Try: Confidence in a Gel Lotion™ Moisturizer 

While traditional skin creams are formulated with rich oils and butters, a gel moisturizer is made with water. This oil-free formulation makes for a lightweight consistency that those with oily or acne-prone skin types can benefit from. 

“Confidence in a Gel Lotion provides up to 72 hours of hydration with cactus flower extract,” says Oliva. “It also has ‘quick-break’ innovation. [That means] it instantly turns into a water-light liquid when you begin applying, which makes it feel completely weightless.” Craving even more hydration? Consider pairing it with Bye Bye Lines Hyaluronic Acid Serum to help prime your skin for a smooth and even makeup application.

Type: Anti-Aging Creams 

Best for: Mature skin types

Try: Secret Sauce™ Moisturizer 

The goal of an anti-aging cream is to help combat the most common visible signs of aging. “Secret Sauce is our most advanced anti-aging face moisturizer because of the Secret Sauce Fermented Complex™, which consists of 7 fermented ingredients designed to maximize hydrating benefits and increase absorbency,” says Oliva. 

She adds that the inclusion of vitamin C, which you’ll also find in our Bye Bye Dullness Serum, can help fade the look of discoloration, while collagen and peptides give your skin some anti-aging love. And did we mention that Secret Sauce also contains real diamond powder? You’ll look and feel your most radiant!

Type: Retinol Moisturizers

Best for: Mature skin types

Try: Hello Results Wrinkle-Reducing Daily Retinol™ Serum-in-Cream

Think of retinol moisturizers as a sub-category of anti-aging creams. These products are formulated with retinol, a derivative of vitamin A that’s been scientifically provenI to help improve the look of fine lines and wrinkles. 

Retinols work by increasing surface cell turnover and boosting collagen production. Hello Results does exactly that via a blend of free and encapsulated retinol, which starts to reach at least 15 layers into the skin's surface in just 1 hour. While some retinol products can feel harsh on the skin, Hello Results was thoughtfully formulated for daily use from day 1, even for those with sensitive skin.

To learn more about retinol, read through this handy Retinol 101 guide.

Type: Eye Cream

Best for: All skin types

Try: Confidence in an Eye Cream

The skin around your eyes is thinner compared to other areas of your face, which makes it more susceptible to signs of aging. Eye creams are a type of moisturizer that are formulated specifically for use on this delicate area, and can help with everything from plumping the look of fine lines to improving tone. 

Confidence in an Eye Cream contains a blend of hydrating and firming ingredients, such as collagen, niacin, ceramides, and peptides. The formula also features our Drops of Light Technology™, which helps visibly color-correct and brighten dark circles. Simply apply morning and evening under and around your eyes. (Pro tip: use your ring finger, which is the gentlest since it has fewer muscles than your other fingers.) If you’re eager to learn more about how to use eye creams, check out this article which covers when, how, and why to apply.

Type: Night Creams

Best for: All skin types

Try:Confidence in Your Beauty Sleep™ Night Cream

As you might have guessed, night creams are meant to be applied before jumping into bed. Whereas your regular cream or lotion sets you up for a brilliant day, a night cream essentially works the evening shift when skin goes into self-repair mode. 

“I wish everything I wanted to improve in my life could be done while I’m sleeping, but I’ll happily go with improving the top signs of aging for now,” says Oliva. (Psst. The top signs are fine lines and wrinkles, dull and tired-looking skin, loss of firmness, and dryness.) “After the 1st sleep, skin is hydrated and more supple. After 7 sleeps, fine lines will lessen in appearance and skin feels firmer.”

You can use it in place of a traditional moisturizer in the evenings as a way to level-up your skincare game. In addition to treating your skin, it also doubles as a self-care ritual. “The lavender scent is heavenly,” says Oliva.  

Type: Color-Correcting Moisturizers

Best for: Sensitive, red, or irritated skin

Try:Bye Bye Redness™ Sensitive Skin Moisturizer 

You can think of color-correcting face moisturizers as a way to nourish your skin while concealing discoloration. For example, Bye Bye Redness Sensitive Skin Moisturizer helps instantly neutralize the look of redness while simultaneously addressing the underlying cause of your irritation. 

“It’s a must-have for sensitive skin types or those who have facial redness,” says Oliva. “It’s all about soothing, calming, hydrating, and neutralizing.” 

Colloidal oatmeal, an anti-irritant, swoops in to soothe inflamed skin while aloe vera offers much-needed hydration. The inclusion of anti-inflammatory cucumber also helps your skin feel and look calmer. You can learn more about how to cover redness caused by acne or rosacea here

Type: Neck Creams

Best for: All skin types

Try: Confidence in a Neck Cream™ Moisturizer

The skin on our necks is delicate and therefore prone to developing fine lines and wrinkles. Over time, it’s also susceptible to loss of firmness. Add in the constant neck-bending from looking at devices and you’ve also got “tech neck” to contend with.

Oliva calls this IT Cosmetics skin moisturizer the “holy grail” of neck creams. “Not only does it work on the horizontal lines that appear with age and help to firm and smooth skin, it also fights against ‘tech neck,’” she says. For those who are unfamiliar, tech neck refers to the wrinkles that develop under your chin and on your neck from constantly bending it to look at a phone or computer. 

Oliva adds, “Our Tri-Structural Complex—which consists of fucoidan seaweed, elastin, hyaluronic acid, shea butter, and collagen—is the key to the benefits and our clinical results.” You can apply this type of moisturizer to your neck, décolleté, and chest, including the back of your neck and behind your ears. For a real treat, try it with the Heavenly Luxe Citrine Neck Roller. In addition to providing a bit of relaxation, this cooling face roller helps massage cream into your skin for long-lasting hydration.


I. Siddharth Mukherjee; Abhijit Date; Vandana Patravale; Hans Christian Korting; Alexander Roeder; and Günther Weindl. “Retinoids in the treatment of skin aging: an overview of clinical efficacy and safety.” Clinical Interventions in Aging. 2006. 10.2147/ciia.2006.1.4.327

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