Long, sleepless nights? Under eye bags. Seasonal allergies? Under eye bags. Getting older? You guessed it: Under eye bags. “As we age, our eyelid skin becomes thinner and facial compartments shift, creating bags and exacerbating dark circles,” explains Dr. Flora Levin, an oculofacial plastic surgeon and IT Cosmetics Advisory Board Member.
While the source of the problem varies, skincare lovers and frustrated people alike have long relied on the same beauty tricks to get rid of the bags under their eyes. The cold spoon trick? Been there, tried that, not impressed. Cucumber slices on your eyes? We say they’re better on your salad.
Drumroll, please: The days of losing the battle with eye bags may finally be over. After 10 years of research and development done in partnership with Dr. Levin, IT Cosmetics now offers an under eye bags treatment that promises to depuff, tighten, and smooth. And the kicker? It works in minutes.
How IT Works: Bye Bye Under Eye Bags Daytime Treatment
When we say IT Cosmetics’ Bye Bye Under Bags Daytime Treatment is a decade in the making, we’re not stretching the truth. A ton of science and research went into the development of this eye bag cream, and the results are incredible. The superior, multi-patented* technology features a dual-action, tightening, blurring film that notably improves the look of eye bags in just 15 minutes. In a four-week consumer study**,94% of people said that the smoothing effect lasted all day. Plus, in a one-week consumer study*** ,90% of participants said Bye Bye Under Eye Bags Daytime Treatment felt comfortable on their skin. So, how exactly does it work?
- Depuffs: The formula creates an adhesive film over your delicate eye skin that gently and comfortably compresses puffy eye bags without pulling or cracking.
- Tightens: Along with depuffing, it improves the look of fine lines and crepey skin under eyes.
- Smooths: Once dry, you’ll enjoy a smooth and transparent, filter-like finish with zero white cast. Plus, this treatment for under eye bags features a highly elastic formula that adjusts with your facial movements for comfortable all-day wear.
Q&A with Dr. Levin
IT Cosmetics: Why was being a part of the development of Bye Bye Under Eye Bags important to you?
Dr. Levin: When I was first approached by IT Cosmetics, I was not aware of a product in the market that checked all the boxes, in terms of achieving the results that this product was intended to achieve. So it was very exciting to consult on something that would help meet consumer expectations and achieve a better-looking under eye area. The look of the under eye area is such a common complaint among people globally. Irrespective of age, even in younger people, there seems to be unhappiness with the under eye area. Being an ocular plastic surgeon, this is something that I care tremendously about. And I've dedicated my entire career to helping find solutions for the eye area.
Bye Bye Under Eye Bags Daytime Treatment
IT’S YOUR TEMPORARY EYE LIFT IN A TUBE!
How To Use Bye Bye Under Eye Bags Daytime Treatment
Bye Bye Bye Under Eye Bags Daytime Treatment is formulated for all skin tones and works on both bare skin or on top of your makeup. (Yep, it plays nicely with under eye concealer and foundation!) Here’s how to apply:
Step 1: Allow Makeup and Skincare Products to Dry
This treatment for under eye bags is designed for daytime use to work on completely dry skin as the final step of your routine. Before applying on bare skin, make sure your eye cream has fully absorbed (about two to three minutes). If you’ve used eye cream and concealer already, apply it once all the products have fully dried. You can use a tissue or blotting paper to remove excess oil if needed.
Step 2: Apply a Pea-Size Amount
You just need a pea-sized amount of product for each eye to improve the appearance of under eye puffiness. Use clean fingers and light pressure to glide the product from the inner to outer eye corners or the eye, about two to three times. Minimal blending is best; no rubbing. Do not apply Bye Bye Under Eye Bags Daytime Treatment on your eyelids or rub.
Step 3: Relax & Wait
You’ll feel a light-yet-gentle tightening sensation as the product begins to work. Try to keep your face relaxed until it dries completely, which takes about 15 minutes. After, revel in the magic of this game-changing treatment for under eye bags.
Step 4: How to Remove IT
When you remove the product, use a cleanser suitable for waterproof makeup, such as Bye Bye Makeup Cleansing Balm. Massage it onto your skin to break down makeup and skincare products, then rinse and pat dry before following up with your favorite moisturizer. Bye Bye Under Eye Bags Daytime Treatment should be applied and removed as directed. This product is for daytime use only and should not remain on the skin overnight.
Q&A with Dr. Levin
IT Cosmetics: What kind of routine do you recommend to pair with Bye Bye Under Eye Bags?
Dr. Levin: I recommend applying Confidence in an Eye Cream in the morning and at night. In the morning, apply Confidence in an Eye Cream, give it a few minutes to absorb into your skin, and then apply Bye Bye Under Eye Bags. If you use under eye makeup, apply Confidence in an Eye Cream, then your makeup, and finish with Bye Bye Under Eye Bags on top of your makeup. It's nice to have an eye cream underneath to provide hydration to the area.
What Causes Under Eye Bags?
Curious about what causes under eye bags to show up in the first place? According to the Mayo Clinic, puffiness under eyes develops when our delicate under eye tissue and muscle begin to thin and weaken. Long story short, the skin starts to sag and fat and fluid take up residence, which can create a puffy or swollen “bag”-like appearance.[1]
Genetics and age definitely play a role in their appearance, but here are some additional causes of under eye bags:
- Poor night’s sleep or ongoing lack of sleep
- Fluid retention from eating salty foods
- Lack of movement (one reason why bags are worse when we wake up)
- Dehydration
- Allergies
- Smoking
- Drinking alcohol
- Compromised skin barrier
- Medical issues
Q&A with Dr. Levin
IT Cosmetics: Under eye bags can be a result of several different factors, such as dehydration, genetics, or simply our facial structure, is that correct?
Dr. Levin: That is true. While this product is not a “treatment” for any underlying cause of bags, it can be a temporary solution to the appearance of those bags. You can think of it like a compression underwear that helps tighten and smooth the appearance of skin while you are wearing it; the product does not provide a “treatment” but rather a temporary “fix” so that you can look and feel better about how that skin appears under a dress. Similarly, while you are wearing Bye Bye Under Eye Bags, you will see a temporary depuffing, tightening and smoothing of the appearance of your skin until you wash it off. Just like the temporary solution provided by the compression underwear that you would wear under your dress, this product can provide a temporary solution to the appearance of the under eye area when used as a “top coat” at the end of your preparation to go out on the town.
Can You Get Rid of Eye Bags?
IT Cosmetics’ Bye Bye Under Eye Bags Daytime Treatment is a temporary treatment that visibly gets rid of bags under eyes while improving the look of crepey skin and wrinkles. Once you wash it off, under eye bags can reappear.
While the temporary treatment can get you through the day with confidence, we understand wanting to learn how to reduce bags under eyes over the long term. Here’s what helps bags under eyes over time:
- Get Your Beauty Sleep: Aim for between seven to nine hours of sleep per night. The quality of your sleep matters, too. Stick to a consistent nighttime routine, make sure your bedding is freshly laundered, your skin is clean, and your room is conducive to peaceful slumber.
- Prop Your Head While Asleep: The Cleveland Clinic says that propping your head up slightly while asleep can help prevent fluid buildup around your eyes.[2]
- Nourish Your Body: Take care to fuel your body with nutritious foods and move in healthy ways. Also keep alcohol to a minimum, avoid smoking, and do your best to calm stress levels.
- Address Allergies: Nipping allergies can help reduce swelling and water retention. Plus, it’ll provide you relief from sneezing, sinus pressure, headaches, and a stuffy nose.
- Keep a Skincare Regimen: One of the causes of under eye bags is weakening, thinning skin. While this happens naturally as we get older, taking care of your skin can help ward off premature aging. Use skin-bolstering ingredients such as retinol and ceramides, always wear SPF, and make sure to wash your face every day.
Q&A with Dr. Levin
IT Cosmetics: Some of the confusion we've been hearing from initial users of this product is that they think it might help with dark circles. Can Bye Bye Under Eye Bags help with dark circles?
Dr. Levin: Dark circles can come from a few things, such as hollowness under the eyes, and hyperpigmentation of the skin, especially those with darker skin tones. Under eye bags can also lead to the appearance of dark circles because the bags can cast a shadow from the puffiness into the hollow area. When someone sees bags, they often also see dark circles. While this product does not directly address dark circles, it could help someone see less darkness in the under eye area because they see less bags.
Looking for ways to tackle multiple skin concerns at once? Check out these multitasking products that go above and beyond.
Sources:
*US Patent No. 10,071,046 B2; additional US patents pending.
**In a four-week consumer study.
***In a one-week consumer study.
- Mayo Clinic. “Bags under Eyes - Symptoms and Causes.” https://www.mayoclinic.org/diseases-conditions/bags-under-eyes/symptoms-causes/syc-20369927.
- Cleveland Clinic. “How to Get Rid of Bags Under Your Eyes.” 28 Apr. 2021. https://health.clevelandclinic.org/how-to-get-rid-of-bags-under-your-eyes/.
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