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5 Valentine’s Day Makeup Ideas No Matter How You Celebrate

5 simple Valentine’s Day makeup looks

Valentine’s Day is known for being a mushy, romantic holiday, and that definitely still holds true today. In recent years, though, there’s been a movement to flip the script a bit—to also use the day to celebrate everything from friendships a la Galentine’s Day and Palentine’s Day, to owning your single status.

No matter your plans on or around February 14 this year, you’ll look gorgeous and radiate confidence with these five appealing Valentine’s Day makeup ideas. Each one only requires a handful of makeup products and we’ve included a quick step-by-step guide to help you nail the look.

Minimalist Pink Galentine’s Day Makeup

This unofficial holiday is celebrated the day before Valentine’s Day, and it’s a day dedicated to celebrating your besties and the friendships you cherish. Maybe all the girls are heading to your house for a fun hang complete with rosé, rom-coms, and takeout. Or maybe you’re all headed out to clink glasses as you celebrate your enduring friendships. Whatever the case, a soft, minimalist Valentine’s Day makeup look is an easy choice.

Get the Look

  1. Face: After wrapping up your skincare, apply CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 in your shade using the Heavenly Luxe Complexion Perfection Brush #7.
  2. Eyeshadow: Next, swipe on Superhero No-Tug Waterproof Eyeshadow Stick in Pearl Rose Gold. These eyeshadow sticks are an internet sweetheart that’s gone viral a couple of times and effortlessly blends.
  3. Mascara: Round out this minimalist makeup for Valentine’s Day with one swipe of Superhero Elastic Stretch Volumizing and Lengthening Mascara. This lengthening mascara is clinically tested to give your lashes super volume, super length, and super elastic stretch in just one coat!
  4. Lips: Seal it with a kiss via Pillow Lips Solid Serum Lips Gloss in Marvelous (warm pink), Wish List (cool rose), or 11:11 (bright fuchsia).

Glam Makeup for Date Night

Have Valentine’s Day dinner reservations somewhere nice with a new date, longtime love, or simply someone you love spending time with? No matter your relationship status, use this date to step up your makeup game with a perfectly applied dramatic winged eyeliner, some juicy lips in a statement-making color, and gorgeous, glowing skin.

Get the Look

  1. Foundation: Start with a full coverage foundation via CC+ Cream Full-Coverage Foundation with SPF 50+. This best-selling foundation is also the #1 SPF foundation in America* and now comes in an extended range of 22 shades—making it easier than ever to find your perfect shade.
  2. Concealer: Apply Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer in areas that need a bit more love—like under your eyes, over areas of discoloration, and to conceal pimples. One dot does it all!
  3. Eyes: Draw on an extended winged eyeliner with a steady hand. If you’re a newbie or a pro with eyeliner, you’ll find that Superhero Liquid Eyeliner Pen makes the job easier than ever, thanks to its fray-free tip that glides across your lids effortlessly. Add one or two coats of mascara, or maybe some falsies for extra drama.
  4. Lips: Pick a bold lipstick color, such as bright fuchsia, true red, or deep plum to complete this Valentine’s Day makeup look.

Soft Glam Makeup for a Low-Key Night

Here’s a Valentine’s Day makeup idea that’ll let you embrace some glamour without going full drama. Consider the soft glam trend a notch or two above no makeup makeup. The goal is to show off your natural beauty via an even complexion, seamless blending, and bright eyes.

Get the Look

  1. Foundation: For a matte finish, apply CC+ Cream Oil-Free Matte Full-Coverage Foundation with SPF 40 in your shade. Alternatively, you can use Bye Bye Pores Pressed Setting Powder on top of your go-to foundation for a poreless, soft-focus effect.
  2. Brows: Brows are key in a soft glam makeup look. You’ll want to make sure they’re defined but free of harsh lines. The Brow Power Universal Eyebrow Pencil will help get you there thanks to its natural hair-like strokes.
  3. Bronzer: For an added touch of glam, lightly sweep on a bronzer and blend well.
  4. Eyes: Eyeshadow is optional, but if you wear some, choose a neutral shade and blend well. Otherwise, stick to a mascara that delivers major lash oomph, like Lash Blowout Mascara, which was inspired by technology used to create barrel hair brushes.
  5. Lips: For this look, we love an unexpected lipstick shade like Wink (soft coral) or 11:11 (bright fuchsia). Swap the full color look for a sheer gloss that adds a hint of color with Pillow Lips Solid Serum Lip Gloss.

Bold Lips to Celebrate You

Taking the holiday by the reins and celebrating your singledom? Why not go for super bold Valentine’s Day makeup? For this look, simply choose a splashy lip color that’ll inspire you to take all the proud-to-be-single selfies (or your next dating app profile pic).

Get the Look

  1. Foundation: Apply a medium-coverage foundation like Your Skin But Better Foundation + Skincare. It delivers an instantly better-looking complexion while visibly improving bare skin in just two weeks. Talk about a confidence boost!
  2. Cheeks: Add a natural flush of color to your cheeks with Bye Bye Pores Blush. Not only does it lend the perfect touch of color, but it also helps minimize the look of pores.
  3. Lips: Grab a lip color that feels daring and edgy, such as Pillow Lips Lipstick in True Red—a perfect choice for Valentine's—or Dark Nude Espresso for some good energy.
  4. Mascara: Complete this bold look with one or two coats of a lengthening mascara, such as Superhero Elastic Stretch Volumizing and Lengthening Mascara.

Angel Makeup for Daytime Dates

Here’s a Valentine’s Day makeup look for anyone feeling especially sweet and innocent this February 14th. (And also for anyone who’s down to try something new!) A nod to “cold girl” and “clean girl” aesthetics, the #angelmakeup trend is all about radiant skin, unapologetic highlighter, and pink cheeks.

Get the Look

  1. Foundation: For a medium to lightweight finish, apply CC+ Cream Illumination Full-Coverage Foundation with SPF 50+ in your shade. Bonus points: The product works beautifully as your full-coverage foundation, hydrating anti-aging serum, and SPF 50+ physical sunscreen—plus it features micronized light-reflecting pigments to give you glowy skin without glitter or shimmer!
  2. Highlighter: For that sent-straight-from-above aesthetic, apply Superhero No-Tug Waterproof Eyeshadow Stick in Passionate Pearl to the bridge and tip of your nose, cupid’s bow, inner eye corners, brow bone, and above the brow. Blend with clean fingers.
  3. Cheeks: Channel your inner cherub and apply just a touch of soft pink blush to your cheeks.
  4. Eyes: Go for a light, neutral color that has a hint of shimmer—gold or silver are perfect.
  5. Lips: Apply a sheer wash of glossy color with something like Pillow Lips Solid Serum Lip Gloss.

For another Valentine’s Day makeup idea, check out our simple guide on how to create a smokey eye.

*Source: The NPD Group/US Prestige Beauty Total Measured Market, Makeup Product Sales, January- December 2022.

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