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Love IT: Our Best Mascara for Lengthening is a Beauty Editor Favorite

Long eyelashes have a way of making you look refreshed and ready to take on the world. So it’s no wonder why mascara lovers—including beauty editors—devote a lot of time to searching for what works best to achieve this look. 

Lash extensions are one way to go, but the time and cost associated with the upkeep can be prohibitive. False lashes are another option, but who wants to deal with the messy glue and removal process? 

Fortunately for you (and us!) we developed a game-changing mascara years ago that continues to be a crowd pleaser—and beauty award winner!* Learn why Superhero Mascara™ has become a makeup bag must-have for so many. Plus: the best way to apply it for maximum impact!

How does our best mascara for lengthening work?

The brains behind Superhero Mascara developed a proprietary technology that works to literally stretch the look of your eyelashes wider and longer. It’s a combination of a few things: lash-lifting polymers, Super Black pigment infused with collagen, biotin, proteins and peptides, and the Lash-Changing Power Brush. What’s so unique about the brush is that the bristles are cut at different lengths to grab each and every lash no matter where they are in their lifecycle. The result: lifted, longer lashes in seconds—and with just one coat! Even better, the formula is completely buildable, so you can easily add more coats to achieve your desired look without the fear of flaking.

“If length is what you're after, look no further: It extends your lashes and makes them ultra-fluttery.” Harper’s Bazaar Staff 

Who should use our best mascara for lengthening?

If you have short or light eyelashes, Superhero Mascara is your solution! The super saturated black pigment along with the lash-grabbing brush deliver beautiful definition, lift and separation. This lengthening mascara is also perfect to use on the days you want to brighten and enhance your eyes. Maybe you’re wearing a mask and need your eyes to do the talking. Or maybe you didn’t get enough sleep the night before. Whatever the reason, Superhero Mascara comes to your rescue by stretching the look of your lashes wider and longer for an instant wide-eyed effect. Consider it one of your secret weapons for minimizing the look of dark under-eye circles.

“No other mascara in our beauty closet delivered the same false-lash effect,” Kelsey Castañon, beauty director, POPSUGAR

What’s the best way to apply lengthening mascara?

For the best results when applying Superhero Mascara, you’ll want to hold the brush as close to the base of your eyelashes as possible, then use a “wiggling” motion to sweep the brush up and through to the tips. Remember, because the formula is completely buildable, you can always apply additional coats for a more dramatic effect. To complete your look, try another member of the Superhero family—this award-winning eyeliner**! 

“This mascara gave me the best lashes of my life.” Lisa DeSantis, deputy beauty director, Health magazine

What’s the best way to remove lengthening mascara?

Our best makeup remover for any type of eye makeup (including lengthening and waterproof mascara) is Bye Bye Makeup Cleansing Balm. Apply a bit of it to a clean cotton pad and hold it over your lashes for a few seconds. Then, gently swipe off the mascara. You’ll be ready for bed in no time!   

*2018 Star Magazine Awards

** 2020 Allure Best of Beauty Awards

This Mascara Gave Me The Best Lashes Of My Life [Health.com, November 2017]

The 26 Best Mascaras Of All Time [HarpersBazaar.com, July 2020]

The Desert-Island Mascaras Our Editors Can’t Live Without [Popsugar.com, January 2020]  

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