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Love IT: Our Award-Winning Superhero-No Tug Eyeliner Does IT All

it cosmetics superhero no-tug eyeliner

Love IT: Our Award-Winning Superhero No-Tug Eyeliner Does IT All

Creating an eyeliner worthy of “Superhero” status comes with high expectations. That’s why we were beyond thrilled when Allure named Superhero No-Tug Sharpenable Gel Eyeliner a 2020 Best of Beauty Award Winner.* If you haven’t tried it yet, we hope you’ll agree after reading this article that you’ll want one (or two, or three) of this eyeliner in your makeup bag.

What makes Superhero No-Tug the best eyeliner from IT Cosmetics?

Superhero No-Tug combines what you love most about liquid eyeliner and gel eyeliner into one easy-to-use pencil. Using IT Cosmetics’ proprietary No-Tug Technology™, this game-changing eyeliner delivers smooth-glide application of rich, saturated color. You’ll never have to pull or tug on your eyelids to get this eyeliner to go where you want it to—it’s precise when you need it to be (say, for a winged eyeliner look) and completely blendable when you don’t—perfect for a more natural makeup look. How’s that for versatility?

Oh, and did we mention it’s waterproof?

That’s right: We developed Superhero No-Tug to be waterproof so you can enjoy super all-day wear without worrying about touch-ups. Once you apply this eyeliner, you have a few seconds to smudge it out if that’s the look you’re going after. Otherwise, it’ll stay put until you break out the Bye Bye Makeup Cleansing Balm.

Let’s talk about the gorgeous shades this eyeliner comes in.

Each of the eight high-impact shades are designed to flatter all skin tones, so you really have the option to go beyond basic black and mix and match them all! Of course, you can apply a bit of color theory as well: Bold Blue will make brown eyes pop, Cosmic Copper looks beautiful against blue eyes, and Mystic Emerald or Powerful Plum works best for hazel eyes.

What’s the best way to apply Superhero No-Tug to create different eyeliner looks?

It truly depends on the look you’re trying to achieve—and your skill level. If you’re new to wearing eyeliner, IT Cosmetics beauty pros recommend simply gliding Superhero No-Tug along your upper lash line. For a bit more drama, you can line the outer corners of your lower lash line as well. Want more tips on how to apply eyeliner for beginners? Read this article.

Are you more of a pro who wants to do winged eyeliner or cat eye makeup? Fortunately, the super blendable formula of Superhero No-Tug allows you to effortlessly draw thick, thin, or cat-eye strokes so it’s easy to achieve the look you’re after.

How do you sharpen gel eyeliner?

It can be frustrating when your favorite eyeliner pencil starts to lose its fresh point. That’s why we made sure to make Superhero No-Tug Eyeliner sharpenable—and went one step further to create a sidekick to go with it! To get the best results from your eyeliner pencil, sharpen it before each use. And be sure to regularly remove pencil shavings and makeup residue from the barrels of the sharpener using the built-in tool.

Let’s take one last look at the benefits of this award-winning eyeliner.

  • Super Smooth Glide (won’t tug on your delicate eyelids)
  • Super Pigment Power
  • Super All-Day Wear
  • Sharpenable
  • Waterproof
  • 8 High-Impact Shades

And there you have it: All the reasons to love Superhero No-Tug Sharpenable Gel Eyeliner. Here’s to transforming your eyes like the superhero YOU are!

Allure 2020 Best of Beauty Awards

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