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Better With Age: Meet Our New Makeup and Skincare Renovations

IT Cosmetics Confidence product line up

Have you ever tried an amazing recipe but decided to make a few tweaks that ended up elevating the entire dish? Or maybe you’ve made renovations to a room in your house that allowed the space to really shine, even though the original bones had much to offer. At IT Cosmetics, we have the philosophy that products should always work hard so you don't have to, which is why evolution is a key part of our process.

We always strive to do better by maximizing the efficacy of our products, fine-tuning ingredient lists, and developing more sustainable skincare and makeup packaging. The result is new formulas that ring true to your beloved favorites but ultimately work harder for you.

Over the last year, we’ve been particularly busy renovating some of our most popular skincare and makeup formulas, and we can’t wait to tell you all about them.

Confidence in a Cream Anti-Aging Hydrating Moisturizer
best seller

Confidence in a Cream Anti-Aging Hydrating Moisturizer


Old price New price $59.00

Confidence in a Cream Anti-Aging Hydrating Moisturizer

The #1 anti-aging face cream in America* is now supercharged. It’s the same product you know and love, but we’ve given this core member of the IT Cosmetics family a boost. Here’s what’s new with Confidence in a Cream Anti-Aging Hydrating Moisturizer:

  • More Powerful: Delivers 2x more potent active anti-aging ingredients and hydration compared to the original formula. This highly effective formula helps skin look stronger, firmer, smoother, and plumper with boosted concentrations of:
  • Streamlined Ingredients: While we scaled up core ingredients, we streamlined the overall formula. It’s clean, vegan, and free of parabens, artificial dyes, and drying alcohols.
  • Sustainable Packaging: Enjoy environmentally friendly packaging that uses less plastic than the original.

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream

Confidence in an Eye Cream Anti-Aging Peptide Eye Cream


Old price New price $47.50

Confidence in an Eye Cream

An eye cream is a non-negotiable in your skincare regimen, and your favorite formula has officially received the “new and improved” treatment. We’ll hold for applause! Confidence in an Eye Cream still features a creamy texture that melts onto skin to visibly rejuvenate your eye area but is now packed with even more goodness.

  • Powerful peptides: The new formula features an impressive 2% super peptide concentrate that targets the 4 signs of eye fatigue caused by aging:
    • Rice peptide — helps bolster barrier function
    • Soy peptide — targets loss of elasticity
    • Tripeptide — visibly improves crow’s feet
    • Tetrapeptide — minimizes the look of dark circles
  • New ingredients: The formula now includes hyaluronic acid and ceramides to visibly plump, smooth, and strengthen.
  • Clear: The apricot tint has been swapped for a clear formula suitable for all skin tones.
  • Updated Packaging: Enjoy sustainable packaging that uses less plastic than the original.

Confidence in a Cleanser
best seller

Confidence in a Cleanser


Old price New price $34.00

Confidence in a Cleanser

Cleansing your face is the first step in any good skincare routine, and you definitely want to start off strong. Our beloved Confidence in a Cleanser has always been a gentle and effective hero, and the renovated version doubles down on the skin nourishment and cleansing.

  • Removes More: In addition to nixing makeup and excess oil, Confidence in a Cleanser now removes stubborn SPF and invisible traces of pollution.
  • Boosted Concentrations: The new formula features higher concentrations of skin-loving ceramides and hyaluronic acid. This helps strengthen your skin barrier and makes skin appear smoother and softer.
  • Updated Packaging: Enjoy sustainable packaging that uses less plastic than the original.

Bye Bye Makeup Cleansing Balm Makeup Remover

Bye Bye Makeup Cleansing Balm Makeup Remover


Old price New price $46.00
One size available
4 oz / 100 g

Bye Bye Makeup Melting Balm

Anyone who’s tried Bye Bye Makeup Cleansing Balm Makeup Remover knows just how well it melts away every trace of the day while leaving you with the softest feeling skin ever. This 3-in-1 formula turns the balm you love into your waterproof makeup remover, brightening cleanser, and ultra-hydrating mask If you loved the original version, we’re confident you’ll be head over heels for all the newness coming your way.

  • More Product: The new Makeup Cleansing Balm packaging delivers 25% more product than the original.
  • Extra Skin-Loving Ingredients: We’ve added more game-changing ingredients, including:
    • Vitamin C —  visibly brightens your complexion
    • Rosehip Oil — nourishes and moisturizes
    • Shea Butter — moisturizes and visibly softens
    • Ceramides — helps strengthen skin barrier
  • New Packaging: In addition to getting more product, the new Makeup Cleansing Balm packaging is easier to use to the last drop and is more sustainable.
Bye Bye Under Eye Brightening Eye Cream

Bye Bye Under Eye Brightening Eye Cream


Old price New price $50.00
One size available
0.5 US fl. oz/15 ml

Bye Bye Under Eye Brightening Eye Cream

When it comes to our skincare lineup, this is one product that barely needs an introduction. The revamped formula of our fan-favorite Bye Bye Under Eye Brightening Eye Cream features a creamy, balm-like texture that layers well under makeup. It’s signature blue tint is still there, and great at “dark shadow minimizing” and this eye cream works to brighten the look of dark under-eye circles. You’ll see powerful results instantly and more dramatic results over time!

Suitable for all skin types, this multitasking eye cream also works to firm and soothe puffy eyes. The formula still includes caffeine, hyaluronic acid and niacinamide, plus ceramides to improve skin barrier repair. Here are a few other highlights:

  • Efficacy Boost: Working to brighten and minimize the appearance of dark circles, this intensely hydrating and quick-absorbing formula makes eyes look more awake by depuffing and firming. Hero ingredients include:
    • Ginseng Extract: Helps protect against environmental stressors​
    • Hyaluronic Acid: Helps visibly plump & smooth fine lines​
    • Niacinamide: Helps promote a brighter, more even skin tone ​
    • Ceramides: Known to play an important role in having a healthy skin barrier
  • Vegan Formula: The clean formula is created without animal derivatives, fragrances, or drying alcohols.
  • New Packaging: The plastic used in the packaging reduced without compromising the amount of product—you’re still getting a 0.5-ounce jar.
Secret Sauce Anti-Aging Moisturizer

Secret Sauce Anti-Aging Moisturizer


Old price New price $82.00
One size available
2 US fl. oz./60 ml

Secret Sauce Anti-Aging Moisturizer

You know IT, you love IT and now it’s better than ever! The new Secret Sauce Anti-Aging Moisturizer immediately hydrates and plumps your skin—and it’s now reformulated to provide even better skin-loving benefits!

  • Formula Upgrade:
    • New and improved Ferment Concentrate helps fight fine lines & wrinkles
    • Gel-cream texture feels light & velvety, never greasy
    • Paraben-free formula is now also clean, vegan* and free of fragrance and mineral oil
  • Efficacy Boost: Working smarter and harder, this new formula reduces the look of discoloration, fine lines, and wrinkles—leaving you with glowing skin and immediate, lasting hydration.
  • More Sustainable: Less plastic, more PCR materials used.

*Vegan formula: no animal-derived ingredients.

Skin-Focused and Skin-Loving for You

From day one, we’ve been dedicated to delivering skin-loving, skin-focused, highly effective products you can feel confident using. That means evolving with time and scientific advancements, striving to do better, and focusing squarely on giving you our best new makeup and skincare products.

Take a second to review these 7 skincare habits that might make sensitive skin worse.

*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Cream with Anti-Aging Benefit, Skincare Product Unit Sales, January-December 2021
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