The secret to nailing the perfect Valentine’s Day gift? It’s equal parts knowing enough about the giftee to make it personal and finding just the right thing to surprise and delight them.
When you gift that special someone with IT Cosmetics, you can be sure you’re getting them something they’ll not only be excited about, but also experience real results from—instantly and over time. Show your love this year with the best Valentine’s Day makeup and skincare picks for everyone on your list… including you!
For the Makeup Lover
From mob wife makeup to the girly aesthetic, IT Cosmetics has foundation, lip gloss, and everything else you need to achieve your desired look—while improving your skin in the process! Shop these favorites for the makeup lover in your life, and let the smiles ensue.
CC+ Cream Full-Coverage Foundation with SPF 50+
IT’S THE #1 SPF FOUNDATION IN AMERICA*
Heavenly Luxe™ Complexion Perfection Brush #7
IT'S YOUR BRUSH THERAPY!
Superhero No-Tug Waterproof Eyeshadow Stick
IT'S YOUR SINGLE SWIPE SUPER SHADOW!
- CC+ Cream SPF 50+ The #1 SPF foundation in America* provides flawless full coverage with a natural finish.
- Heavenly Luxe® Complexion Perfection Brush #7 This dual-ended makeup brush is your go-to for airbrushed application of foundation and concealer.
- Superhero No-Tug Waterproof Eyeshadow Stick This super blendable cream shadow stick delivers major color payoff in one swipe—perfect for making your eyes pop.
- Your Perfect Date Night Makeup Duo Get your most beautiful lashes and soft, hydrated lips with this limited-edition value bundle featuring Superhero Mascara and Confidence in a Serum Lip Gloss.
For the Skinimalist
IT Cosmetics believes great skincare should do the work for you (yep, we were way ahead of the lazy skincare trend). These products take the guesswork out of finding your solution for fine lines, wrinkles, eye bags and more skin concerns.
Confidence in a Cream Anti-Aging Hydrating Moisturizer
IT’S THE SKIN-TRANSFORMING SUPER CREAM THAT DOES IT ALL!
Bye Bye Makeup Cleansing Balm Makeup Remover
BYE BYE MAKEUP. HELLO HYDRATED SKIN!
- Confidence in a Cream Anti-Aging Hydrating Moisturizer This all-in-one anti-aging moisturizer delivers 48-hour hydration, strengthens the skin barrier in just one hour, and solves top aging skin concerns in just two weeks!
- Your Day-to-Night Glowing Skin Routine Nothing says, “I love you” like the gift of luxurious skincare. This limited-edition bundle (our version of a “bae basket”) features three Confidence skincare favorites—plus CC+ Nude Glow Lightweight Foundation with SPF 40.
- Your Under-Eye Rescue Duo You won’t see dark circles, puffiness, or other signs of tired eyes for long with this limited-edition bundle featuring our best-selling eye cream and new temporary fix for eye bags.
- Bye Bye Makeup Cleansing Balm Makeup Remover When you’re ready to wipe away the day, this cleansing balm gets the job done quickly. Leave it on a little longer, and it doubles as a hydrating mask.
For the Jetsetter
Got that one friend who’s always headed somewhere fabulous? Make their next trip even more memorable by gifting one of these travel beauty must-haves they can easily toss in their carry-on.
Brow Power Universal Eyebrow Pencil
IT’S YOUR BROWS BUT BETTER!
Bye Bye Dark Spots Concealer + Serum
INSTANT MEDIUM COVERAGE + CLINICALLY FADES DARK SPOTS*
Pillow Lips Solid Serum Lip Gloss
REVITALIZE YOUR LIPS WITH IT!
- Brow Power Universal Eyebrow Pencil It’s your secret to easily creating natural-looking brows that won’t budge. Available in four universal shades for every eyebrow color.
- Bye Bye Dark Spots Concealer + Serum This medium-coverage brightening concealer features a doe-foot applicator on one end and a kabuki concealer brush on the other for flawless blending on the go.
- Pillow Lips Solid Serum Lip Gloss Delivers moisturized, glossy lips and a beautiful flush of color in just one swipe.
- Your Essential Travel Beauty Trio This limited-edition bundle features TSA-friendly sizes of mascara, anti-aging moisturizer, and CC+ Cream, all at a great value.
Need more gifting inspo? Take a look at these Valentine’s Day makeup ideas.
*Source: The NPD Group/US Prestige Beauty Total Measured Market, Makeup Product Sales, January - December 2022.
