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Love IT: This Skincare-Infused Foundation Delivers Better-Looking Skin in 2 Weeks

IT Cosmetics shot of Your Skin But Better

Makeup infused with skincare is a real thing. And nope—it’s not too good to be true. It’s time to embrace makeup products with benefits that actually improve the look and feel of your skin over time versus only creating a temporary fix. Of course, makeup that doubles as skincare is our MO here at IT Cosmetics, and we’re really excited to tell you all about one of our most recent innovations: Your Skin But Better Foundation + Skincare

Meet Your Skin But Better Foundation + Skincare

Available in 40 true-to-skin shades and suitable for all skin types, Your Skin But Better Foundation + Skincare is one of the best makeup skincare products you can keep in your beauty kit. Not only does this lightweight serum foundation instantly create a more even and beautiful-looking complexion immediately after application, it works overtime to deliver better-looking bare skin in just two weeks! 

Makeup-wise, it delivers a buildable, medium-coverage skincare foundation that offers a natural, radiant finish, thanks to micro-fine pearl powder. After buffing on, your skin will look more even, and imperfections and pores will be visibly diminished. 

In terms of skincare, it’s formulated with skin-loving ingredients that truly help improve the look and feel of your skin over time. 

“When clients come to me hoping to remedy common signs of aging, I recommend they start with skincare,” says Kavita Mariwalla, M.D., a board-certified dermatologist and IT Cosmetics Advisory Board Member. “[I point] them in the direction of hyaluronic acid, which is known for plumping, hepes acid, which is known for gentle exfoliation, and pro vitamins E and B5 to strengthen the skin barrier. With continued use, skin tone will be more even, texture is [more] refined, and skin will look and feel softer.”

All those ingredients? You’ll find them in Your Skin But Better Foundation. 

In a two week study*, 70% of participants said their skin looked smoother after using Your Skin But Better Foundation + Skincare. In a clinical study,** participants had an improvement in the appearance of their skin tone and visibly refined skin texture.

Since our skincare foundation launched, it’s been met with a lot of excitement. But you don’t have to take our word for it—just read the raving reviews:

“[I am] absolutely in love with how this makes my skin feel—non-greasy, lightweight,” says one reviewer on itcosmetics.com. “Not only does it make my skin feel healthy, but I feel better as a woman in my late 30s that I’m actually taking care of my skin now.” 

Another says, “Wow! This foundation exceeded my expectations! It is lightweight, buildable, smooth, covers my pores, and leaves a flawless look. Thank you IT for another great product.” 

How to Apply Your Skin But Better Foundation + Skincare 

The formulation of Your Skin But Better Foundation + Skincare is a bit lighter than others you might have used, which makes it easy to blend and build. 

Shake, Apply, Blend  

Before using, shake the product well. Then, use either clean fingers or your Heavenly Skin™ Skin-Smoothing Complexion Brush #704 (or another favorite makeup brush) to apply one to two pumps onto clean skin. 

We recommend starting at the center of your face—which tends to be slightly more red—and then gently blend outward. 

Add More Coverage 

If you want more coverage, repeat the above steps for a second layer. Alternatively, only apply the skincare foundation to trouble zones, making sure to blend well. 

For added support, we recommend reaching for your Bye Bye Under Eye Anti-Aging Concealer. Small but mighty, one dot is all you need to instantly cover acne scars, dark under-eye circles, and other skin imperfections. 

Seal IT

You can seal the deal with a setting product such as Bye Bye Pores Pressed Setting Powder, which further minimizes the look of pores while helping keep makeup intact. It’s formulated with skin-loving ingredients such as silk, hydrolyzed collagen, and antioxidants, and comes in three translucent shades: translucent, translucent tan/rich, and translucent deep. If you’re craving more hydration, swap in Your Skin But Better Setting Spray+, a makeup extending spray that doubles as a soothing facial mist.

As a skincare makeup brand, IT Cosmetics partners with board-certified dermatologists and plastic surgeons when developing our products. We’re dedicated to creating makeup products with benefits that help you look and feel better both instantly and over time. 

Want to make sure you get the perfect match? Discover which is the best foundation for you, learn how to identify your skin tone, use our revolutionary Try IT On feature, or schedule a virtual IT Cosmetics masterclass with one of our pros.

*Results based on a 2-week consumer study. **Results based on a 2-week clinical study.
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